It was around 4pm when we reached Aztech research and developing centre. Aztech carries innovative designs, and their facilities are considered world class as said in the presentation. They have their own generators, so that they will still be able to functions during the days of the week where there is no supply of electricity, or during unpredicted circumstances. The company have put in efforts to ensure that the welfare of the employees are cared for, examples that we have witness during the company visit are the dinning areas – The meals are actually provided by the company. There is also a provision store situated inside the development centre, recreational areas such as basketball court, Internet availability, and documentary. The company believes employees are their most important assets, which is why they showed a lot of concern about the welfare of the employees. It is always believed that when the employees received good incentives, welfare, and pay they will stay with the company longer. Therefore it’s a good way to retain talents within the company this way.
Aztech is also a listed company in Singapore exchange. Its headquarters are in Singapore and Hong Kong. The sales offices are in Singapore, Malaysia, Hong Kong, China, Germany and USA respectively. Creative being their greatest competitor previously and not anymore now. The growth of the company today is the result of strong research and development done; well commitment to the product’s performance, quality, cost and time to the market is also the key to the company’s success today. For this Aztech is recognized for its incoming quality assurance. It is also known that there is still room for improvement about handling the jobs of the workers, as according to the manager, job rotation is not frequent. There is a grape recording system to keep track of the worker’s productive level. This is done with each mistake made by the worker at the end of the day; there will be a grape colored in another representing a spoilt grape. At the end of the day the will be rewarded accordingly. This has served as a form of motivation to the workers.
their strictness in giving customers the best quality
There are different color quotes in terms of the uniform they are supposed to wear to work. This is done so as to differentiate their responsibility for an example, orange uniform represent line leaders and blue uniform represents operators. This will enable them to be spotted more easily. According to the presenter, they were attracted to invest here in China because of the low cost in labour, high labour availability and good accessibility and the availability of resources here.
Guan Xi appears to be an important key factor during the presentation. The presenter said that building up a good “Guan Xi” with the government bodies and also the related circles of people that can assist you during your starting years of your business is important. This will allow the business to receive advises and support in times of difficulties from government bodies and also other friends one built up a relationship with.
Example as brought up by the presenter to achieve good establishment of “Guan Xi” was a call by the vice mayor just before meeting us. When the group ask how they company actually manage to come into contact with these important people, the answer was as time past over the 10 years, as the company profits, they will naturally know the company’s existence. Through banks, it the best way to attain good contacts for the business’s survival and support. Other ways advised by the presenter were having a friendly lunch, dinner or even golf session with these important people will be useful. Personal relationship can also form good “Guan Xi”. When this is attained they will be me comfortable and willing to share with you tips about the dos and don’t of the industry the business is venturing into.
presentation time..
The presenter also advises to go down to the basics to learn about the basic ways to start up a company, and there is absolutely no lead way for corruption to occur here in China. It is also important to understand how to set up a factory. A study of the possible difficulties that the business will face is good, for example the different taxes, tariff, trade barriers that exist when venturing into the market of China. For example, when one know that there is me barrier to entry, it would naturally mean that there is less competitor within that industry, at the same time one will have to be prepare that extra effort is needed in order to entry. This will only mean that more “homework” must be done before deciding in each step the company wishes to take in action.
The company has also admitted that it has established good relationship with the village government. This is allowed them to be allocated some land area and put on hold for Aztech’s future expansion. From this example we can clearly see how “Guan Xi” can help the company in many ways. They would also meet up with the custom officers to learn about the dos and don’ts while import and export is done. An example given of such would be that the custom officer has given them a tip that in China local suppliers are able to do “Zhuan Cheng”. They must first obtain “Zhuan Cheng” permit to get the product transferred into the factory, with this advice they are able to avoid a large sum of taxes without breaking the rules. Again we can see that “Guan Xi” in this example has helped the company saved a lot on its expenses.
It is also mentioned during the presentation that it is important to understand how business works here, a team of 30 was sent to Germany by Aztech to an exhibition held there to market their own company product. It has also advertised in trade magazine. The presentation was ended with one important note, that is, it’s always advised to cut away the bad profit margin sales partners and retain the good profit margin and potential ones.
We left the place close to dinner time, and yes after dinner was the long waited marketing researched time. By the end of the day, we were all worn out, all of us settle down quickly back in the hotel with our comfortable zone – bed time =).
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